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ET Now is an English-language business news channel from India, part of the Times Network stable headquartered in Mumbai. Aimed at investors, executives and policy watchers, it reaches a growing audience that prefers to watch television online rather than on cable.

On air for more than fifteen years, the channel has built its identity around the Indian growth story: boardroom deals, budget politics, startup funding and the daily drama of the Bombay Stock Exchange. Its coverage travels well beyond domestic markets, following Washington announcements and global shocks the moment they threaten to move prices back home.

Beyond the Ticker Tape

Weekday airtime tracks the trading session from the pre-open buzz to the closing bell, while interviews with CEOs, fund managers and policymakers fill the gaps between market hours. For viewers who treat online TV as their primary screen, the editorial mix blends hard numbers with accessible explainers on IPOs, taxation and personal wealth.

Signature Segments and Familiar Faces

Among the channel's best-known franchises, India Tonight frames the day's biggest business debates in prime time, and IPO Central has become essential viewing whenever a new listing hits the market. Anchor Ayesha Faridi fronts headline interviews with corporate leaders, while market correspondents report live from the trading floor through every session.

ET Now live streaming keeps this financial newsroom a click away for the Indian diaspora and global investors alike - from the first pre-market call to the final analysis, the business day never really signs off.

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